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throught this semester study of  E-Advertising, I  konw about the Advertisement one of the most frequently appeared word and substance in our daily life, it has been established in this world for more than thousands years. From Ancient Egyptians use posters to make sales messages to professional advertiser now that use multichannel as ways to promote their products. Advertisement has its pros and cons in many perspective, some people argued the traditional way of advertisement is costly and lack of coverage, in my point of view, I do agree with this argument because it is costly for anyone who wants to make their product aware by the public, if you don’t spend then you won’t get pay back. Other than that, the coverage of the advertisement is one of the big concerns for many manufacturers or retailers, ads may accounts a large portion of the total budgets for that particular person and he is desperately depends on large sales of their products. Therefore, theoretically the larger coverage their ads tend to be, the more people will come to make purchase and the more profits they can earn from that. However, due to some significantly drawbacks of the traditional way, people have to tolerant with the status quo until the revolution in the internet and media world which brings us a completely new tool to make advertisement.

E-advertisement is not necessarily define as online advertising, anything that is advertised by using electronic channel could be say as E-advertisement, TV, Signboard, On site Display, Search Engine, E-mail, even Electronic postcards, to name but a few are possible channels for advertisers to put their works on. Compare with traditional advertisement, it has possessed several advantages, first of all, it has a larger coverage than any other Medias currently, if you take a close look around yourselves, it will be normal for someone who does not read magazine for a whole day, but it will be difficult for anyone from banning use their cell phone. Cell phone users are skyrocketed, especially for smart phone users, and now the advertiser saw this opportunity and has put their ads on some of the most popular smart phone systems like IOS and Android, now you could imagine how large the coverage of the advertisement is. Besides that, significantly spending cut will be another advantage by using the E-advertising, it does not require too much money on rent, manpower and so forth, therefore it could save your pocket and add to other areas to enhance your competitive advantage.

In conclusion here, throughout this semester, I have learnt lots of knowledge regarding how the E-advertising works and what is the pros and cons by using it. As our society moves to a new era, the development of ICT has dramatically changed our life perspective as well as the business side, thus we shall continue to embrace the advance technologies which could help us to make a firm competitive advantage against other rivals and sustain our business.
wang jin zhu 109545